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True digital marketing is crafted
based on a scalable framework

Know that digiverse is disruptive.
Your target market is coming from varied touchpoints
and attribution is messy.

Hard to deal with? Okay, stay with us here.

Strategy and tactics, when grounded on a solid marketing structure, meet goals.

Learn more about our framework.

The Propelrr Digital
Marketing Framework

The Propelrr Digital<br>
Marketing Framework

Our marketing framework is a product of battle-tested digital marketing executions and plans over the years. Everything we do is guided by it.

If you've been doing digital marketing long enough, you’ll have that Aha! moment. It is made by thinkers and doers. That’s how our framework came into being.

Do you want to give it a spin?

Objectives

Objectives

Every endeavor starts with an objective broken down into smaller goals, and measured using KPIs. Benchmarks are tagged and targets are set.

Everything we co-create with you must fulfill your objectives. Clear? Well, it should be.

Think FAVSFeasible, Attainable, Valuable, and Straightforward.

Are tangible results good enough?

Branding

Branding

Your brand underpins everything you do as a company. What’s the brand story that you wanted to tell?

It is important to us what your psychological construct is about and how your customers would want to experience, identify, and perceive you.

There’s no excuse not to talk about your brand’s genetic makeup. Your DNA speaks about why you exist in the first place.

Your branding is our business.

Infrastructure

Infrastructure

This is the bedrock where all your digital marketing efforts are gathered, organized, and managed.

Infrastructure is where all your networks flow. It is the very backbone where your customers experience you.

Your website, social media page, mobile app, or your platform requires fast, stable, secure, and scalable structure.

Have a solid infra. There’s no work around it.

Analytics

Analytics

You’ve heard it. Data is the new oil. Data analysis is your friend in making smart and timely business decisions.

Every bit that flows in and out of your digital marketing execution is an opportunity to uncover better insights.

Garbage in, garbage out. Data will be meaningless if you take in inconsistent data.

Force your data to speak until it is fluent in insights.

Content

Content

Content is more than the things you read, even more than what you see. It is more than a story.

It invites action.

Content is valuable, memorable. Its impact is a clear path to success.

There’s a ginormous deluge of information these days. It whacks our brain.

You have no option but to produce great content pieces. Mediocrity has no place in our vocabulary.

Heard of 10x content?

Channels

Channels

Map out your customer's journey and understand their touchpoints — digital channels.

Currently, there are only four digital horsemen: Earned, Paid, Rented, and Owned channels.

Each type provides different business value or marketing use — demand generation or demand fulfillment. Or is it for engagement or reach?

Your digital channels are your kickstarters. Use them to your advantage.

No spray and pray method here. It won’t work.

Strategy + Execution

Strategy + Execution

The strategy is your anchor that connects all tactics. It demands clearer marketing executions aligned with all stakeholders involved.

Let’s admit it, bringing conceptual strategy to actionable items is the crux of any marketing undertaking. So before embarking on to impress your target market, step back

Think.

Map out your strategy execution. Have a plan.

Customer Experience

Customer Experience

Use creativity, data analysis, and logic to explore possibilities to build desirable outcomes centered around the need of your customers.

How your customers perceive you is defined by their interactions with you.

Customer experience should be part of your business equation.

Are you ready to exceed customer expectations?

Contact us

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Let's talk

Wanna drop by our HQ?

Philippines.
3F DMCI Homes Corporate Center
1321 Apolinario St., Bangkal,
Makati City 1233

Give us a ring

PH: +632 7 978 0883US: +1 619 838 8339

Email us at:

info@propelrr.com

Contact us

Let's collaborate on what you imagine your brand would be.

Please select all applicable services *
Select your monthly budget *
We value your privacy. Propelrr uses the information you provide to us to contact you about our relevant content, products, and services. For more information, check out our Terms & Privacy Policy

Sorry, but you need to complete the higlighted info *